An icon hotel for the Starwood chain internationally, this hotel likes to promote itself as the ultimate expression of luxury accommodation. However, The First Star has heard that it is luxury without much thought given to how they are seen by the staff, their community, or anyone who stills values a fair day’s pay for a fair day’s work.
Starwood has continued to refuse to meet with staff representatives, and now that the law on July 1 will force them to meet, they have rushed their staff to sign a WorkChoices agreement to avoid that meeting – apparently just one of the many things Starwood dislikes about the new laws.
On the environmental responsibility front – and as part of the Starwood chain – the Sheraton Sydney participated in Earth Hour. And certainly Starwood gets that it is at least important to talk the talk. As Starwood CEO, Frits van Paasschen, said recently, “A reader wants to know if going green is going on the backburner due to the economy. The answer is an emphatic, no. And, in fact, we will continue to increase our green effort over the next few years to provide a hotel stay that’s good for the environment, good for guests and good for business…Now more that ever is the time for large, international companies like Starwood to step forward in the area of environmental stewardship.”
The Sydney Sheraton is bronze benchmarked by a global environmental accreditation program called Green Globe. As Green globe describes it…The Green Globe Benchmarking (Bronze) and Certification (Silver) process focuses on making operational improvements – this can provide great marketing opportunities as you communicate some of your organisations key achievements by associating with the Green Globe program, participants are connected with a highly respected international organisation committed to the environment. By associating with the Green Globe program, participants are connected with highly respected international organisation committed to the environment.
